January 2020.- We had a great start this year thanks to the fact that we were recognized for our performance once again. This time, we were awarded in Chile as the “fastest-growing brand” in the “Los Más” [The Best] awards, organized by Tacómetro from Publimetro, an award that recognizes the efforts and commercial results of automotive brands in the country.
“This new award comes to crown the great year we had as MG, achieving growth of 55,1% during 2019, compared to the previous year. This is a milestone for the brand in Chile, considering how competitive the market is and that we only have models in the passenger and SUV segment,” emphasizes Germán Zapata Bohle, Senior Sales & Country Manager of SAIC Motor, the manufacturer that owns Morris Garages.
In 2019, the grand added new models to its product lines, such as the MG 6 fastback and the first 100% SUV MG ZS EV, as well as renewing its SUV line in design and safety. “One of the models that were a central part of the brand’s growth was the MG ZS SUV, which managed to position itself in the ranking of the top ten best-sellers thanks to its design, space, and equipment at a very good price”, adds Zapata.
This prize follows the “Best Brand” award presented by the specialized press at the beginning of January, which looks at aspects such as market positioning, product range renewal, and sales performance, in addition to other factors.
“Undoubtedly, these distinctions lead us to work harder to position ourselves among the best-selling brands in the medium term, and maintain our ideal like a brand to be a rational option for our customers who feel they can get a good product at a good price, without overpaying,” concludes Zapata.